The Beacon Company recently published an article in Marketing News on the Return on Investment (ROI) of trade shows.

Marketing News is the bi-monthly publication of the American Marketing Association (AMA), one of the largest professional associations for marketers with over 38,000 global members representing every area of marketing.  The AMA has been the leading source for information, knowledge sharing and development in the marketing profession for more than six decades. 

You can read the article in its entirety here.