Professional Leadership

When you work with The Beacon Company, you are immediately receiving the marketing expertise and knowledge we have gained from more than 30 combined years of real-world business experience. This has included marketing leadership positions with a southeastern marketing research firm; a privately held regional home furnishings manufacturer; technology and consulting services divisions within a large, global, Fortune corporation; and with a software development company with an international client base. 

With these career responsibilities, we have been involved with nearly every aspect of the marketing function. This vast array of experience has included a deep comprehension of how marketing, sales and customer service must cohesively work together to grow a company. With such a range of companies, markets and responsibilities, we have gained a wealth of knowledge of what works well and what is effective in marketing. Through our marketing services, we translate our know-how into strategic plans purposed for attaining business goals and objectives.

Graphic Design and Web Site Development Expertise

The Beacon Company’s award-winning graphic design team brings more than 40 combined years of artistic talent to every client project. We provide more than just great looking graphics and artwork. Our experts are highly-skilled and knowledgeable about HOW and WHY certain graphic directions are taken and elements used to support a client’s project needs. Our team leverages their experience and training including educations in Commercial Design, Fine Arts and Marketing Management. You will receive expert services in Design, Illustration, Art Direction and Creativity. 

Turnkey web site services offered by The Beacon Company are comprehensive and include site development, interface design (look & feel), supporting graphics (motion and static), content creation, dynamic elements, and on-going maintenance for routine content updates. Our web design team offers a blend of design expertise and technical savvy to all web projects. This includes a focus on a client’s web presence objective, primary branding, value proposition and solution content that are all carefully balanced and developed into a message-rich web site specific for each client. Our web experts will provide you with a custom-designed, client-friendly interface that functionally accomplishes what you desire.

Team Education, Specialized Training and Published Works

Education:

• Anderson College (Anderson University) – A.A. Management

• Appalachian State University – B.S. Commercial Design; B.S Marketing Management

• Bob Jones University – B.A. Fine Arts

• Clemson University – B.S. Management & Marketing

Specialized Training:

• Creating Raving Fans – Ken Blanchard seminar series

• Managing Management Time – William Oncken seminar series

• Strategy to Win – Shipley & Associates sales training series

• Marketing Management – Skillsoft training series

• Elements of Marketing Strategy – Skillsoft training series

• Financial Analysis for Successful Marketing – Skillsoft training series

Recently Published Works:

• “Seek third party help to implement strategy” – Marketing News magazine

• “Making your trade show count in a tight economy” – Marketing News magazine