We specialize in the following offerings to impact your marketing effectiveness:

> Marketing Roadmap Development & Execution

> Supplemental & Special Marketing Project Execution

> Our Services Expertise:

     •  Advertising > design, development, media buys/placement & ROI measurement

     •  Branding & Positioning > value distinctives, snapshot creation

     •  Collateral Development > brochures, product sheets, case studies, success stories, testimonials, white papers

     •  Corporate Identity Packages > logo development, signage, business card & letterhead layouts

     •  Customer Relationship Management (CRM) > newsletters, loyalty programs

     •  Direct Mail Campaigns > targeting & segmentation, incentives, measurement

     •  Event Management > trade shows, conferences, show graphics, promotions, event staffing, training

     •  Public Relations > media kits, news releases, article & editorial opportunities

     •  Primary & Secondary Research  > surveys, opinions, market validation and segment identification

     •  Sales Support > presentations, lead qualification programs, lead generation & management, proposal templates

     •  Websites > design, layout, content development and maintenance

Visit Why The Marketing Beacon to see what others are saying about The Beacon Company.

We begin every client journey to marketing excellence with a strategic planning session to discuss your:

    •  Current business posture

    •  Competitive environment

    •  Sales makeup

    •  Customers

    •  Marketing

This interactive session is designed to extract the critical data used to develop your custom marketing roadmap which illustrates what marketing needs to be done, when, where and how in order to meet your business objectives. This roadmap deliverable follows our Journey to Marketing Excellence Continuum.

Through our unique Virtual Marketing Officer (VMO), Supplemental Expertise and Point Solutions & Special Projects engagement models, we can provide the right marketing solution for your company.

Click here for our free monthly marketing insights delivered through 'The Beacon Brief'.