Team Beacon
Professional Leadership, Execution and Management
When you work with The Marketing Beacon, you immediately receive the marketing expertise and knowledge we have gained from decades of real-world business experience. In our careers, we have been involved with nearly every aspect of the marketing function from strategy development and research to execution, measurement and management. Leadership positions have been held in manufacturing, technology, consulting and services businesses in global, Fortune corporations to small, privately owned companies.
This vast array of experience has included a deep comprehension of how marketing, sales and customer service must cohesively work together to grow a company. With a wealth of knowledge of what works well and what is effective in marketing, we translate our know-how into strategic plans that work for your business.
We take all work seriously – whether fully outsourced or project-based. In fact, the passion we bring to our marketing approach is such that we consider ourselves a part of your team. That’s how we see it and how we do it. As a result, you can expect a laser precision focus on the marketing work we perform and manage for you. We’re part of your team and will always leverage our depth of marketing expertise on your behalf regardless of project size.
Graphic Design and Web Site Development Expertise
The Marketing Beacon provides more than just great looking graphics and artwork. Our experts are highly-skilled and knowledgeable about HOW and WHY certain graphic directions are taken and elements used to support a client’s project needs. Our team leverages their experience and training including educations in Commercial Design, Fine Arts and Marketing Management. You will receive expert services in Design, Illustration, Art Direction and Creativity.
Turnkey web site services offered by The Marketing Beacon are comprehensive and include site development, interface design (look & feel), supporting graphics (motion and static), content creation, dynamic elements, keywords, title tags, meta descriptions, search engine submissions, and on-going maintenance. Our web design team offers a blend of design expertise and technical savvy to all web projects. This includes a focus on a client’s web presence objective, primary branding, value proposition and solution content that are all carefully balanced and developed into a message-rich web site specific for each client. Our web experts will provide you with a custom-designed, client-friendly interface that functionally accomplishes what you desire.
Team Education, Specialized Training and Published Works
Education:
– Anderson College (Anderson University) – A.A. Management
– Appalachian State University – B.S. Commercial Design; B.S Marketing Management
– Bob Jones University – B.A. Fine Arts
– Clemson University – B.S. Management & Marketing
– University of South Carolina – M.M.C. Mass Communications/PR
– Wofford College – B.A. English
Specialized Training:
– Creating Raving Fans – Ken Blanchard seminar series
– Managing Management Time – William Oncken seminar series
– Strategy to Win – Shipley & Associates sales training series
– Marketing Management – Skillsoft training series
– Elements of Marketing Strategy – Skillsoft training series
– Financial Analysis for Successful Marketing – Skillsoft training series
Recently Published Works:
– “Seek third party help to implement strategy” – Marketing News magazine
– “Making your trade show count in a tight economy” – Marketing News magazine
– Guest Marketing Columnist – Greenville News
– "Marketing Strategy and Toolkit Development” presentation to NewVenture™ and GrowthVenture™ entrepreneurial groups - FastTracSC
